I know the girls at P.E.T.A. keep on telling us that they’d rather go naked than wear fur, but not everyone has the confidence to shed their inhibitions as well as their clothes. Hey, it might be OK for a few young models to pose ‘au natural’ for the odd photo shoot with strategically placed objects covering their modesty, but the look just doesn’t transfer well to the high-street!
That’s why P.E.T.A., in a bid to attract more active participation, have developed a new slogan, “I’d Rather Wear My Black Shawl Than Wear Fur”. True, the advertising isn’t quite as striking without the shock value that a few nude bodies bring to any image, but the look is a little bit more classy and a lot more accessible.
Renee Zellweger launched the campaign in
But that’s the great thing about a black evening shawl, it’s such a versatile accessory…. jazzing up a formal dress or covering your semi-naked body as you walk to a photo shoot for Elle magazine in the centre of New York…. It does it all!
silk scarves
cashmere scarf





